A living reference for everyone who designs, writes, and builds with the ISR identity — so the brand stays clear, consistent, and unmistakably ours.
The Inner Space Research identity pairs the precision of clinical science with the depth of inner experience. Everything in this guide protects that balance.
Our name describes the work: research that reaches inward. The mark is a geometric mandala — an emblem of structure and symmetry found in both the natural world and in moments of expanded awareness. It signals rigor and wonder at once.
Visually, the brand is calm, grounded, and exact. Deep evergreen anchors us; soft neutrals give room to breathe; measured color accents add life without noise. We never feel clinical-cold or new-age-loose — we live in the considered space between.
Add ISR’s one-sentence mission here. Suggested seed: “To advance rigorous clinical research that expands what’s possible in mental health.”
A clinical research site conducting psychedelic-medicine studies across multiple sponsors. Refine this line to your approved external language.
Clear over clever. Precise over hyped. Warm over sterile. Write the way a trusted clinician speaks — confident, plain, and humane.
Three lockups cover every situation. Each comes in a mono color (evergreen) and a multi color treatment. Choose the configuration that fits the space, not the mood.
The brand mark stands alone only once the full name is already established in context. When in doubt, use a lockup that includes the words “Inner Space Research.”
Pick the version that gives the most contrast against its background. Light surfaces take the evergreen or black mark; dark and photographic surfaces take the white or beige mark.
Reserve the multi color mark for light or neutral backgrounds, where its full palette reads clearly. Never place the multi color mark on a busy photograph.
Give the logo room to breathe. These are the recommended minimums — more space is always welcome, less never is.
Keep clear space equal to the height of the symbol (x) on all sides. No other logos, text, or graphic elements enter this zone.
Below these sizes legibility breaks down. For very small uses (favicons, app icons), switch to the brand mark alone.
The logo is a fixed asset. Use the supplied files as-is — never redraw, recolor, or restyle them. A few of the most common mistakes:
Don’t stretch or distort the proportions.
Don’t rotate or tilt the logo.
Don’t apply off-brand colors.
Don’t add shadows, glows, or effects.
Don’t place on low-contrast backgrounds.
Inner Space ResearchDon’t recreate lockups or swap fonts.
Don’t reduce opacity over content.
Don’t use the multi mark on bright color fields.
Evergreen and warm neutrals do the daily work; the accent palette adds expression in small doses. Click any swatch to copy its hex.
Evergreen (#243F33) is the core brand color — primary text, the mono logo, and anchor blocks. Beige (#EFEAE5) is the default surface. Chartreuse and blue are supporting tones; use them deliberately, not as large fields of text.
A reliable starting ratio: neutral paper dominant, evergreen secondary, brights as accents.
Drawn from the multi color mark. Use these as highlights — a rule, an icon, a chart series, a pull quote — never as the dominant field on core ISR materials. For podcast branding, this palette may lead.
A classic serif for headlines, a clean humanist sans for everything else. Both are free on Google Fonts, so the type system travels everywhere.
Quick guidance for everyday choices, plus the master list of files in the brand kit.
Primary palette. Mono evergreen logo on beige, or white logo on evergreen. Libre Baskerville headlines.
Primary palette. Mark or stacked lockup. Keep generous clear space; mono treatment.
Accent palette may lead. Multi color mark on light or neutral grounds. More color permitted.
| Asset | Variants supplied | Use for |
|---|---|---|
| Primary Logo | Mono Multi · Green / Black / White / Beige | Default, horizontal spaces |
| Stacked Logo | Mono Multi · Green / Black / White / Beige | Square & narrow spaces |
| Brand Mark | Mono Multi · Green / Black / White / Beige | Icons, avatars, favicons |
| Animated Logo | .gif | Digital intros, loaders, social |
Always use the original master files at full resolution. Request source/vector (SVG, EPS) files before any large-format print or third-party vendor handoff.